Question 1

What types of companies do you work with?

Accepted Answer

We work with complex B2B organizations — companies where the buying process is long, the decision-makers are sophisticated, and what you do isn't always easy to explain. Our core industries include Industrial & Manufacturing, Building Materials & Construction, Commercial Real Estate, Professional & Technical Services, Healthcare & Health Systems, and Energy, Infrastructure & Utilities. If your company operates in a technical, complex space and you need to reach a B2B audience, we're probably a good fit.

Question 2

How is Fungi Media different from a traditional video production company?

Accepted Answer

Most production companies focus on filming and editing. We start with messaging and storytelling. Our process: Make it clear. Make it compelling. Make it consistent. We've been on job sites, in manufacturing facilities, and in boardrooms. We understand your world before we pick up a camera — and we have a good time doing it. FUN is in our name, after all.

Question 3

What does a typical engagement look like?

Accepted Answer

Every engagement starts with a Creative Brief — a focused conversation to clarify the job: who we're talking to, what we need them to believe, and what success looks like. That can happen in an hour. From there, we move. Some clients come to us for a single video and need to shoot next week — we can do that. Others are building long-term content programs, which is where our Storyline work comes in. Either way, we're not the agency that needs six weeks of onboarding before we pick up a camera.

Question 4

Do you work with companies outside of Chicago?

Accepted Answer

Yes. While we have a studio in Chicago, we go wherever the story takes us. Our team has managed shoots, messaging workshops, and strategy sessions across the U.S. — from manufacturing floors to corporate headquarters to job sites in the middle of nowhere.

Question 5

How long have you been doing this?

Accepted Answer

Fungi Media has been working with B2B and industrial clients for over 10 years. In that time, we've built long-term relationships with Fortune 500 brands like USG, Knauf, Grainger, and Cushman & Wakefield, as well as mid-market companies across our core industries. The average length of our client relationships is significantly longer than the industry average — because we invest in understanding your business, not just executing projects.

Question 6

How quickly can you start?

Accepted Answer

Faster than most agencies. If you have a clear brief and a shoot date in mind, we can be ready to go within a week. We don't require a long onboarding process before we pick up a camera. A 30–60 minute Creative Brief conversation is usually all it takes to get aligned and start moving. For larger content programs, we'll move at whatever pace makes sense for your team — but we're never the bottleneck.

Question 7

What is a Storyline session and do I need one?

Accepted Answer

A Storyline session is a structured workshop where we work with your team to clarify your core message, define your target audience, and build a content strategy. It's part of our core expertise — not a prerequisite for working with us. If you're building a content program, launching something new, or your team has different ideas about what the message should be, a Storyline session is one of the most effective things you can do. But if you just need a video and need to shoot next week, we start with a Creative Brief and get moving.

Question 8

How do you approach content strategy for B2B companies?

Accepted Answer

We use what we call the Content Roles Framework — a system for defining the role of every piece of content before it's produced. Every piece of content should either Attract (reach new audiences), Spark (create interest in people who know you), Show (demonstrate your solution), or Prove (build confidence in people close to a decision). When you know the role, you can measure whether the content is playing it. Most B2B companies are heavy on Show content and light on Attract and Prove — and that's usually where we start.

Question 9

How do you handle companies with complex, technical products?

Accepted Answer

This is our specialty. We've spent over a decade in industrial, manufacturing, and technical B2B spaces — which means we walk in already understanding your world. We don't need a semester of onboarding to get up to speed. We ask the right questions fast, find the human story inside the technical complexity, and move. The most technical products often have the most compelling stories. You just need a team that knows how to find them quickly.

Question 10

What is your briefing process?

Accepted Answer

Every project starts with a Creative Brief. We work with you to answer: Who is the primary audience? What do they believe now, and what do we need them to believe after? What's the one story or proof point that will create that shift? What role does this content play in the buyer journey? This conversation takes 30–60 minutes and it's the difference between content that lands and content that gets revised forever.

Question 11

What types of content do you produce?

Accepted Answer

We produce a wide range of content — brand films, product launch videos, customer testimonials, executive thought leadership, trade show content, social media content, virtual events, and more. But the format always follows the strategy. We don't start with 'let's make a video' — we start with 'what do we need to accomplish?' and let that drive the format decision.

Question 12

How long does a typical project take?

Accepted Answer

It depends on the scope — and how fast you need to move. We're nimble. If you need to shoot next week, we can make that work. A single video project typically runs 3–6 weeks from brief to delivery. A larger content program or brand film might take 8–16 weeks. We're transparent about timelines upfront and we don't pad them.

Question 13

How many revisions are included?

Accepted Answer

We typically include two rounds of revisions in our project scopes. In practice, we rarely need more than that — because the Creative Brief and pre-production work means we're aligned on the direction before we start editing. Revisions are most often fine-tuning, not fundamental changes.

Question 14

Do you handle distribution and promotion?

Accepted Answer

We can. Some clients want us to produce content and handle distribution; others have internal teams that manage distribution. We're flexible. What we always do is build a distribution strategy into the content plan — so we know where each piece of content will live, how it will be promoted, and how we'll measure its performance.

Question 15

Can you help us repurpose existing content?

Accepted Answer

Yes. Content repurposing is one of the most underutilized strategies in B2B marketing. A single well-produced video can become a dozen different assets — short cuts for social, written articles, podcast episodes, sales enablement materials. We can audit your existing content library and develop a repurposing strategy that maximizes the value of what you've already produced.

Question 16

How do you price your services?

Accepted Answer

We price based on scope, not on a rate card. Every engagement is different — a single testimonial video has a different scope than a six-month content program. We provide detailed proposals that clearly outline what's included, what the deliverables are, and what the investment is. We're transparent about pricing and don't have hidden fees.

Question 17

Do you offer retainer arrangements?

Accepted Answer

Yes. Many of our best client relationships are structured as ongoing retainers — a defined scope of work delivered on a monthly or quarterly basis. Retainer arrangements typically offer better value than project-by-project work, and they allow us to build a deeper understanding of your business over time.

Question 18

What should I look for when hiring a B2B video agency?

Accepted Answer

Find a partner who understands your business, your audience, your message — and your wildest dreams. Look for a team that combines strategy, messaging, and high-quality production, not just someone who shoots video. If the first conversation is about equipment and deliverables instead of what you're trying to accomplish, keep looking.

Question 19

How do I know if my B2B video content is actually working?

Accepted Answer

The clearest sign is that it changes something — how prospects talk about you, how sales conversations start, how often your message gets repeated back. Beyond that, look at watch time, completion rates, and whether content-engaged prospects close at a higher rate. If your content is getting views but not changing behavior, the message needs work before the distribution does.

Question 20

How much does B2B video production cost?

Accepted Answer

B2B video production costs vary depending on complexity and what you're trying to accomplish. A single project and a six-month content program are very different conversations. What we can tell you is that we work with clients who are serious about using content to drive business outcomes — and we scope every engagement to match the job. The best way to understand what's right for your situation is to have a conversation.

Question 21

What is the best type of video content for B2B lead generation?

Accepted Answer

It depends on where in the funnel you're trying to win. Thought leadership and POV content builds awareness with audiences who don't know you yet. Customer stories build confidence with prospects who are evaluating you. Most B2B companies over-invest in product explainers and demos — useful, but only for people already in the funnel. The biggest gaps are almost always at the top (Attract) and the bottom (Prove). That's usually where we start.

Question 22

Can a small marketing team build a scalable B2B video program?

Accepted Answer

Yes — but it requires a shift in how content is approached. The bottleneck is almost never headcount. It's process. When every project starts from scratch and requires renegotiating with stakeholders, the team gets stretched regardless of size. The fix is to standardize: repeatable formats, clear briefs, a defined narrative structure. A small team with a good system will consistently outperform a large team without one.

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