Marketing Catalyst
Define your strategic path forward.
You have a lot to say. That's the problem. Most B2B marketing teams are busy making things: videos, posts, emails. But "busy" and "strategic" are different things. When you have ten things to say, a team with five opinions, and no "Step One," you're making creative decisions in the dark. The Marketing Catalyst will fix that by diagnosing your current marketing health and providing a clear sequence of what to do next.
Who It's For
VP of Marketing ready to hit the reset button.
When You Need It
Strategic Reset
You've been doing marketing for years and honestly don't know what's working. You need someone to tell you where you stand and what to do first.
Pre-Agency Engagement
You want to hire a content or creative agency but need a strategy in place before you can brief anyone.
Leadership Transition
A new CEO or CMO wants to understand the full marketing picture before making any investment decisions.
Deliverables
Ecosystem Audit
A high-level review of your active social channels, current messaging, and ongoing marketing projects to find what's driving results and what's just filling a calendar.
Strategic Review
Two 1-hour deep-dive discussions with your team to untangle internal opinions and identify the core problems and opportunities facing your business right now.
Message Excavation
Scan your company's brand assets and core messages and generate a gap analysis and key message recommendations.
Execution Roadmap
A one-page plan that tells you exactly what to make, who it's for, and what to prioritize first, so you can stop guessing and start building.
Outcomes
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You stop producing content reactively and start building toward a clear goal.
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Your team and leadership move from five opinions to one unified, strategic direction.
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You have a strategic foundation to build a content program on, or hand to any production partner.
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You know exactly which foundational brand assets are missing — and have a prioritized list of what to build first to support every marketing effort that follows.
Who Does the Work
The Senior Strategy Team
Every Marketing Catalyst is led by our senior team. You get the same thinking that goes into our largest engagements, scoped for a faster timeline and designed to get you moving forward immediately.
What You Get in Every Session
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Direct access to senior strategists, not junior account managers
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Structured sessions designed to surface real answers, not surface-level opinions
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Deliverables built for immediate use, not decks that sit in a folder
Seen in Action
Knauf / Building Materials
Product Launch Campaign — Drive Category Preference
Knauf was launching Performance+, a breakthrough insulation portfolio designed to support healthier indoor spaces. From strategy and creative through production and activation, Fungi built an integrated campaign that turned a complex product launch into a clear, compelling narrative.
See the Full Case Study"We love Fungi. It is challenging making something like insulation exciting, but people could not live in their spaces without insulation. I feel like Fungi understands this nuance and does a great job of helping tell the story."
Tim Cofran, Director-Marketing & Brand, Knauf
Ready to Stop Guessing?
Clear Path. Total Alignment.
No generic best practices. No long runways. Just a clear picture of where you stand and a prioritized plan for exactly what to do next. Schedule a free consultation and we'll help you figure out if the Marketing Catalyst is the right move for you.
Schedule a Free Consultation