Marketing Micro
Content Plan
Know exactly what to make, who it's for, and where it goes.
Most B2B marketing teams are busy. They're making videos, posts, emails, articles. But "busy" and "strategic" are different things. When there's no plan behind the production, you end up with content that fills a calendar but doesn't build toward anything.
The question isn't whether you're creating content. It's whether the right people are seeing the right content at the right moment in their buying journey. The Content Plan will fix that by giving your team a single, clear roadmap to execute against.
3
Hour Dedicated Discovery Session
15+
Years of Content Strategy Experience
100+
B2B Content Plans Built
1
Page. Everything Your Team Needs.
Who It's For
Marketing Director ready to take a new direction with content.
When You Need It
Budget Season
You need to justify your content spend for next year and don't have a clear plan to show leadership.
New Market
You're entering a new vertical and need to figure out what content will actually resonate with that audience.
Stalled Program
You've been publishing consistently for a year and nothing is moving. You need to rethink what you're making.
Deliverables
Content Planning Session
A 3-hour facilitated session with your team to define your audience, map your topics, and align on formats and distribution channels.
Audience Definition
The specific people your content needs to reach and where they are in the buying process.
Topic Development
A prioritized list of video topics grounded in what your audience is actually asking about and struggling with.
One-Page Content Plan
Format and distribution matched to the channels where your audience lives — all on a single page your whole team can execute against immediately.
Outcomes
- •
Your team stops producing content reactively and starts building toward a clear goal.
- •
Marketing, sales, and leadership are aligned around the same content priorities.
- •
You can hand the plan to any production partner and start immediately.
Ready to Stop Guessing?
One Plan.
Clear Direction.
Schedule a free consultation and we'll help you figure out if the Content Plan is the right move for you.
Schedule a Conversation