Marketing Micro
One Thing Workshop
Three hours to find the one message that moves your audience.
Most B2B companies don't struggle to generate more content. They struggle to make it resonate. You have a product that does ten things, a team with five opinions, and a campaign brief that tries to honor all of them. The result is messaging that's overcomplicated and underwhelming.
The One Thing Workshop exists for this exact moment: when you know you need to communicate something but you're not sure what that one thing should be.
3
Hour Facilitated Session
1
Page Creative Brief. Done.
15+
Years of Messaging Experience
2
Creative Campaign Gurus Ready to Guide
Who It's For
Brand manager with a new campaign coming up.
When You Need It
Pre-Campaign
You have a product launch or campaign coming up and everyone has a different idea of what the message should be.
Post-Rebrand
You've updated your brand identity but haven't figured out what the first campaign message should be.
New Leader
Your new CMO or marketing lead wants to reset the messaging before spending anything on Q3 production.
Deliverables
Message Excavation
The one thing that, if your audience truly understood it, would change how they see you.
Creative Brief
You leave with a completed one-page document — audience, message, proof points, and call to action — ready to guide production.
Outcomes
- •
Every piece of content has a clear brief. No more "does this feel right?" conversations.
- •
Your team is aligned before production starts, which means fewer revisions and faster approvals.
- •
You've made a focused investment that protects a much larger creative investment.
One Session to Breakthrough the Noise.
One Session.
Breakthrough the Noise.
Schedule a free consultation and we'll help you figure out if the One Thing Workshop is the right move for you.
Schedule a Conversation